The United Nations Development Programme (UNDP) has outlined 17 Sustainable Development Goals (SDGs) aimed at addressing global challenges and promoting sustainable development. These goals provide a framework that can be translated into more sustainable packaging initiatives by global brands.
Here’s how some of the UNDP goals can specifically contribute to sustainable packaging:
Responsible Consumption and Production (Goal 12)
It is important to promote sustainable consumption and production patterns. To achieve this, global brands can adopt packaging practices that reduce waste, encourage recycling and upcycling, and promote responsible consumer behaviour. Brands can align their packaging initiatives with Goal 12 by using eco-friendly materials, reducing packaging waste, and promoting the circular economy. For instance, Pret a Manger, a UK sandwich franchise chain, focuses on minimalist packaging designs to reduce material usage. The company strives for the right balance between product protection and packaging waste, ensuring sandwiches are adequately protected without excessive packaging.
Climate Action (Goal 13)
Fighting climate change and minimizing its negative effects is the main objective of climate action. Sustainable packaging initiatives are an effective solution to reduce greenhouse gas emissions by using materials with a lower carbon footprint, implementing lighter weight packaging designs, and optimising energy usage
in the production process. By adopting environmentally conscious practices, brands can actively support Goal 13 and reduce their ecological impact. Our Sylvicta paper is a superior alternative to plastic packaging, which contributes to climate change. Not only does it reduce the need for plastic, but it is also certified by the World Land Trust, carbon-balanced (offset) during production, and completely compostable, recyclable, and biodegradable.
Life Below Water and Life on Land (Goals 14 & 15)
These goals focus on preserving marine and terrestrial ecosystems. Sustainable packaging initiatives can help reduce pollution and prevent harm to wildlife by promoting the use of biodegradable or compostable packaging materials. Brands can also support initiatives that minimize plastic waste in oceans and landfills. By adopting sustainable packaging, brands contribute to preserving biodiversity and safeguarding ecosystems, aligning with Goals 14 and 15.
Industry, Innovation, and Infrastructure (Goal 9)
Industry, Innovation, and Infrastructure: Goal 9 emphasises the need for sustainable industrialisation and innovation. Brands can contribute by investing in research and development to find innovative packaging solutions that reduce environmental impact. This includes exploring new materials, technologies, and production processes that prioritise sustainability. By embracing sustainable packaging innovation, brands can align their efforts with Goal 9 and drive positive change.
By aligning their packaging initiatives with the UNDP goals, global brands can contribute to a more sustainable future. These goals provide a comprehensive framework that addresses various aspects of sustainable development, enabling brands to make a positive impact on social, economic, and environmental fronts through their packaging practices.